TY  - BOOK
AU  - Michman,Ronald D.
AU  - Jugenheimer,Donald W.
TI  - Strategic advertising decisions: selected readings 
SN  - 0882440918
PY  - 1976///
CY  - Columbus, Ohio
PB  - Grid
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographies
ER  -