Strategic advertising decisions :  selected readings / 
Ronald D. Michman, Donald W. Jugenheimer. 
 - Columbus, Ohio:  Grid,  1976. 
 - xiii, 421 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0882440918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.