Schultz, Don E. <br/><br/>
Strategic advertising campaigns / 
Don E. Schultz, Dennis G. Martin. 
 - Chicago, Ill.:  Crain Books,   1979. 
 - 220p.:  ill.;  29 cm. 
<br/><br/>Bibliography: p.213-215 
<br/><br/><label>ISBN: </label>0872510433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns