TY  - BOOK
AU  - Broadbent,Simon,1927-
TI  - Spending advertising money
SN  - 0220992223
PY  - 1975///
CY  - Business Books : London: 
KW  - Advertising media planning
KW  - Advertising
KW  - Costs
KW  - Research
N1  - Includes bibliographical references and index
ER  -