Broadbent, Simon, 1927- <br/><br/>
Spending advertising money 
an introduction to media planning, media buying and the uses of media research / by Simon Broadbent. 
 - Completely revised 2nd ed. 
 - Business Books : London:   1975. 
 - xi, 368 p. : ill. ;    23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0220992223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising--Costs<br/>Advertising--Research