Herpel, George L. <br/><br/>
Specialty advertising in marketing / 
George L. Herpel and Richard A. Collins. 
 - Homewood, Ill. :  Dow Jones-Irwin,  1972. 
 - 219 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.