Sociology of mass communications:  selected readings/ 
edited by Denis McQuail. 
 - Harmondsworth:  Penguin Books,  1972. 
 - 477 pages ;  19 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--Addresses, essays, lectures.<br/>Communication--Social aspects--Addresses, essays, lectures.