Leiss, William, 1939-

Social communication in advertising persons, products & images of well-being William Leiss, Stephen Kline, Sut Jhally - 2d ed., rev. and enl. - New York Routledge 1990 - vii, 426 p. : ill. ; 23 cm.

Includes bibliographical references (p. 405-417) and index.

0415903548


Advertising--Social aspects