TY  - BOOK
AU  - Pilditch,James
TI  - The silent salesman: how to develop packaging that sells 
SN  - 0220662088
PY  - 1973///
CY  - London
PB  - Business Books
KW  - Sales promotion
KW  - Packaging
N1  - Bibl. : p. 185-186. - Index
ER  -