Pilditch, James  <br/><br/>
The silent salesman :  how to develop packaging that sells / 
James Pilditch. 
 - 2nd ed. 
 - London :  Business Books,  1973. 
 - xii, 156 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography : p. 148-149. 
<br/><br/><label>ISBN: </label>0220662088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging.