TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Tansuhaj,Patriya S.
TI  - Services marketing: an annotated bibliography 
SN  - 0877571678
PY  - 1985///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Bibliography
KW  - Professional
KW  - Service industries
ER  -