Fisk, Raymond P. <br/><br/>
Services marketing :  an annotated bibliography / 
by Raymond P. Fisk and Patriya S. Tansuhaj 
 - Chicago :  American Marketing Association,  1985 
 - 256 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0877571678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Bibliography<br/>Professional--Marketing--Bibliography<br/>Service industries--Bibliography