TY  - BOOK
AU  - Kawasaki,Guy
TI  - Selling the dream: ; how to promote your product, company, or ideas and make a difference using everyday evangelism 
SN  - 0887306004
PY  - 1991///
CY  - New York
PB  - Harper Business
KW  - Selling
KW  - Sales promotion
KW  - Marketing
KW  - Management
KW  - Product management
N1  - references pages 315-317
ER  -