Kawasaki, Guy,  1954-, <br/><br/>
Selling the dream  ; how to promote your product, company, or ideas and make a difference using everyday evangelism / 
Guy Kawasaki. 
 - New York:  Harper Business,  1991. 
 - 337 pages :  illustrations ;  21 cm. 
<br/><br/>references pages 315-317 
<br/><br/><label>ISBN: </label>0887306004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales promotion.<br/>Marketing--Management.<br/>Product management.