TY  - BOOK
AU  - Russell,Frederic A.(Frederic Arthur)
AU  - Beach,Frank H.(Frank Herman)
AU  - Buskirk,Richard H.
TI  - Selling: : principles and practices 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
N1  - Includes bibliographical references and index
ER  -