Russell, Frederic A. (Frederic Arthur),  1886-1973, <br/><br/>
Selling  : principles and practices / 
Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. 
 - 11th edition. 
 - New York:  McGraw-Hill,  1982. 
 - 560pages :  illustrations ;  25cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.