Gorman, Walter P,  <br/><br/>
Selling  ; personality, persuasion, strategy / 
Walter Gorman. 
 - 1st edition. 
 - New York:   Random House,   1979. 
 - xxv, 517 pages :    illustrations ;    25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0394321987  13.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.