TY  - BOOK
AU  - Shapiro,Benson P.
AU  - Sviokla,John J.
TI  - Seeking customers
SN  - 0875843328
PY  - 1993///
CY  - Boston, MA
PB  - Harvard Business Review Book
KW  - Selling
KW  - Consumers' preferences
KW  - Consumer satisfaction
ER  -