Seeking customers / 
edited, with an introduction by Benson P. Shapiro and John J. Sviokla. 
 - Boston, MA :  Harvard Business Review Book,  1993. 
 - 343 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0875843328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Consumers' preferences.<br/>Consumer satisfaction.