Cannon, Tom <br/><br/>
Basic marketing :  principles and practice / 
by Tom Cannon 
 - Rinehart and Winston, London :  Holt,  1980 
 - x, 276p. :  ill, facsims, maps. ;  25 cm 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0039102769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing