Cundiff, Edward W <br/><br/>
Basic marketing  concepts environment and decisions / 
Edward W. Cundiff 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1964 
 - 576 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing