McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 9th ed. 
 - Homewood, Ill. :  Irwin,  1987 
 - 749 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management