McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy 
 - 6th ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1978 
 - 767 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management