McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 8th ed. 
 - 841 p. :  ill. ;  24 cm. 
 - Irwin series in marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing