TY  - BOOK
AU  - Allen,Frederick
TI  - Secret formula: how brilliant marketing and relentless salesmanship made coca-cola the best-known product in the world 
SN  - 0887306721
PY  - 1994///
CY  - New York
PB  - HarperBusiness
KW  - Coca
KW  - Cola company
KW  - History
KW  - Soft drinks
KW  - Marketing
N1  - Includes bibliographical references (p. 473-476) and index
ER  -