Allen, Frederick,  1948- <br/><br/>
Secret formula :  how brilliant marketing and relentless salesmanship made coca-cola the best-known product in the world / 
Frederick Allen. 
 - New York  HarperBusiness  1994 
 - xii, 500 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 473-476) and index 
<br/><br/><label>ISBN: </label>0887306721  RM38.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coca--Cola company--History.<br/>Soft drinks--Marketing.