Petersen, Christian,  1942- <br/><br/>
Sales promotion in postmodern marketing / 
Christian Petersen and Alan Toop. 
 - Aldershot  Gower,  1994. 
 - 192 p. : ill. ; 30 cm. 
<br/><br/><label>ISBN: </label>0566074508 
<br/><br/><label>LCCN: </label>94-2296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing