Shapiro, Benson P <br/><br/>
Sales program management  formulation and implementation /  
Benson P. Shapiro. 
 - New York  McGraw-Hill,   1977. 
 - xiv, 578 p. ill 25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0070564132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management