TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Ford,Neil M.
AU  - Walker,Orville C.
TI  - Sales force management: planning, implementation, and control / 
SN  - 0256031845
PY  - 1985///
CY  - Inc., Homewood, Ill.
PB  - Richard D. Irwin, 
KW  - Sales management
ER  -