TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Ford,Neil M.
AU  - Walker,Orville C.
TI  - Sales force management: planning, implementation, and control / 
SN  - 0256025312
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin, 
KW  - Sales management
N1  - Includes bibliographical references and index
ER  -