Smith, David. <br/><br/>
The role of marketing in the university and college sector :  a study of how marketing is defined and organised in British universities and colleges / 
by David Smith, Peter Scott and Jim Lynch. 
 - Leeds :  Centre for Policy Studies in Education,  1995. 
 - 135 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>1899515011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Marketing.--United Kingdom