Willsmer, Ray L. <br/><br/>
The basic arts of marketing / 
by Ray L. Willsmer 
 - London :  Business Books,  1976 
 - xii,230p. :  ill. ;  23cm 
 - Basic arts' series .
<br/><br/><label>ISBN: </label>0220663076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing