Willsmer, Ray L.,  1930- <br/><br/>
The basic arts of marketing / 
Ray L. Willsmer 
 - 2nd ed. 
 - London :  Business Books,  1984 
 - x, 272 p. :  ill. ;  23 cm. 
<br/><br/>Bibliography :  p. 260-261 
<br/><br/><label>ISBN: </label>0091559901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing