TY  - BOOK
AU  - Wademan,Victor
TI  - Risk-free advertising: how to come close to it 
SN  - 0471027146
PY  - 1977///
CY  - New York
PB  - Wiley
KW  - Advertising
KW  - Advertising management
N1  - 'A Wiley-Interscience publication.'; Includes index
ER  -