Jugenheimer, Donald W. <br/><br/>
Basic advertising / 
Donald W. Jugenheimer, Gordon E. White. 
 - Columbus, OH. :  Grid Publishing,  1980. 
 - xv, 485 p., 4  leaves of plates :  ill. ;  26 cm. 
 - Grid series in advertising and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0882441817  18.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.