Bellenger, Danny N., 1946- Retailing basics/ Danny N. Bellenger - Homewood, Ill. : Richard D. Irwin, 1983 - 401p. : ill. ; 24cm. - The Irwin series in marketing . Includes bibliographies and indexes ISBN: 0256025290 LCCN: 81-84882 Subjects--Topical Terms: Retail trade