Shipp, Ralph D Retail merchandising principles and applications / Ralph D. Shipp, Jr - Boston Houghton Mifflin 1976 - xi, 315 p. : ill. ; 24 cm. Includes index. Bibliography: p. 309. ISBN: 039520271X LCCN: 75-031040 //r85 Subjects--Topical Terms: Retail tradeMerchandising