TY  - BOOK
AU  - McDonald,Malcolm
AU  - Tideman,Christopher C.S.
TI  - Retail marketing plans: how to prepare them, how to use them
SN  - 075060154X
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Retail trade
KW  - Marketing
ER  -