McDonald, Malcolm. <br/><br/>
Retail marketing plans  how to prepare them, how to use them 
Malcolm H. B. McDonald and Christopher C. S. Tideman 
 - Oxford  Butterworth-Heinemann  1993 
 - 338 p. ; 27 cm. 
<br/><br/><label>ISBN: </label>075060154X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade<br/>Marketing