Responding to the challenge health care marketing come of age - Cooper, Philip D.; Academy for Health Services Marketing (AMA); Symposium on Health Services Marketing 1986 : Atlanta, Ga.) (Chicago American Marketing Association, 1986)
Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing
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Keywords: Medical care -- Marketing -- Cngresses; Medical economics -- Congresses