TY  - BOOK
AU  - Rogers,Len
TI  - The Barclays guide to marketing for the small business
SN  - 0631172475
PY  - 1990///
CY  - Oxford
PB  - Blackwell
KW  - Marketing
KW  - Management
KW  - Small business
N1  - Includes bibliographical references (p. 218-219)
ER  -