TY  - BOOK
AU  - Stempel,Guido H.
AU  - Westley,Bruce H.
TI  - Research methods in mass communication
SN  - 0137742401
PY  - 1981///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Commuication
KW  - Methodology
KW  - Addresses, essays, lectures
KW  - Mass media
ER  -