Green, Paul E <br/><br/>
Research for marketing decisions 
/ Paul E. Green, Donald S. Tull 
 - 4th. ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1978 
 - xiii,673 p. : ill. ; 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137741588 
<br/><br/><label>LCCN: </label>77-24414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research