Green, Paul E Research for marketing decisions / by Paul E. Green and Donald S. Tull - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall 1970 - xii, 644 p. illus. 24 cm. - Prentice-Hall international series in management. . Includes bibliographical references. ISBN: 0137741820 LCCN: 71-093900 Subjects--Topical Terms: Marketing research