Hodges, Luther Hartwell, 1936- Bank marketing : text and cases / by Luther H. Hodges, Jr. and Rollie Tillman, Jr - Reading, Mass. : Addison-Wesley, 1968 - 309 p. : illus., map, plans. ; 25 cm. Bibliographical footnotes. LCCN: 68-031435 Subjects--Topical Terms: Bank marketing