Stone, Merlin,  1948- <br/><br/>
Relationship marketing / 
Merlin Stone & Neil Woodcock 
 - London :  Kogan Page,  1995 
 - 190 p. :  ill. ;  22 cm. 
 - Marketing in action series .
<br/><br/><label>ISBN: </label>0749417552  RM59.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Marketing