TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Andrian
AU  - Ballantyne,David
TI  - Relationship marketing: bringing quality, customer service and marketing together 
SN  - 0750609788
PY  - 1991///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Customer services
KW  - Quality control
ER  -