Christopher, Martin <br/><br/>
Relationship marketing  bringing quality, customer service and marketing together / 
Martin Christopher, Adrian Payne and David Ballantyne 
 - Oxford :  Butterworth-Heinemann,  1991 
 - 204 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0750609788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer services<br/>Quality control