Cox, Keith K. (Keith Kohn)  author. <br/><br/>
Readings in the marketing research process / 
Edited by Keith K. Cox and Ben M. Enis. 
 - Calif :  Goodyear Pub. Co. , Pacific Palisades,  1973. 
 - xiii, 400 p. ;  23 cm. 
<br/><br/> Companion vol. to the compilers' The marketing research process. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0876207786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Decision making.