Readings in marketing management :  a strategic perspective / 
compiled by Barry Berman, Joel R. Evans 
 - New York :  Wiley,  1984 
 - 380 p. ;  24 cm. 
<br/><br/>Includes indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Addresses, essays, lectures